Content Repurposing using AI: Cost and Tool
Introduction
Repurposing
material is a regular and crucial component of many content marketing
strategies. Yet, it is a time-consuming and laborious procedure that many teams
avoid. Frequently, a piece of content, such as a blog post, a video, or other
assets such as white papers and case studies, is developed, published, and
that's the end of the tale. Automata automates the process of converting
content into forms that may be delivered across many channels to reach the
greatest number of people.
Existing
material must be examined and reused by marketers. Small marketing teams that
rely heavily on content as their primary acquisition route. We specialise in
software and professional services, but any industry that focuses on content
creation across various platforms is a natural fit.
AI
content production has limits when it comes to fact-based writing and providing
value to smart, business marketers in specialised sectors, particularly
technical B2B material. Although content creation technologies are quickly
improving, pure content production does not presently match the demands of
professional business marketers. Finding methods to integrate AI into these
marketers' content generation processes is a significant problem.
AI
will assist everything from research and ideation to writing and editing to
reuse and dissemination. There have already been proof-of-concept demos of AI
applied to every stage of the content pipeline, but the primary difficulty is
designing solutions that fit inside existing workflows and interface with the
tools marketers are most familiar with.
Some
great tools to repurpose content using AI
Some
great tools to use in today’s day that helps repurpose content using AI are:
- CopyAI: Copy AI is a formidable rival to Jasper and has its own
advantages, such as a plethora of ready-made templates that make AI
copywriting simple even for beginners.
They have comprehensive blog post templates (their blog post workflow
is actually incredible, starting at the title and idea, working through an
outline and brief, and then generating the complete long-form post).
They also feature a tonne of email marketing and sales copywriting
templates, which are very useful for Facebook Ad, Google Ad, and Instagram
caption testing. Excellent business, effective product, and cost-efficient
programmes.
Price: There is a free plan (no credit card necessary) for up to 2000
words, and premium plans begin at $49/mo for limitless words.
- GrowthBar: GrowthBar is a relatively new tool on the market, but it is
quickly gaining traction.
They're a full-featured SEO tool, in addition to their AI writing
functionality (which is built on OpenAI). Keyword research, backlink analysis,
competition analysis, and an on-page SEO analysis function are among the
features available.
They have a fantastic Chrome plugin that allows you to produce
material anywhere you are, including social media (Twitter, LinkedIn, and
Facebook) or on your Google Docs or WordPress interface.
Price: $48 /Month
- Frase: Frase is most recognised as a content optimisation tool, but it's
far more capable than a basic MarketMuse replacement.
They aid in the acceleration of the whole content development process,
from research and planning to developing content briefs and finally composing
the actual content.
In fact, because of the context of the entire blog post, I've found
their AI content generator to be one of the finest in the field.
I really enjoy the outlining and content brief capabilities since they
allow you to swiftly evaluate the competitive SERP environment and choose which
H2s, H3s, and talking points you should address in the piece.
Pricing for the single plan is $14.99 per month.
- Hypotenuse AI: Another fast-rising player in the artificial intelligence content
sector is Hypotenuse AI.
They began by focusing on ecommerce (large scale product descriptions,
for example), but have now expanded to include a wide range of AI capabilities,
including a picture generator.
One of my favourite features is their content detective, which employs
artificial intelligence to assist you discover and provide factual facts for
your article (something lacking in many of the AI content tools).
Price: The pricing tiers are similar to those of Jasper, albeit the
product features and use restrictions differ. Starting at $24 per month.
- ChatGPT: All of the new AI content tools rely on OpenAI. The majority of
them are created directly on top of GPT-3, their most recent NLP model.
ChatGPT, a conversational interface that can create responses to inquiries
as well as generate new information, is even more recent.
This product is fantastic and has catapulted AI content tools into the
popular consciousness.
While it still suffers from a lack of fact checking at times, it
appears to answer technical inquiries better than Google (for example, asking
it how to set up cross-domain tracking in Google Tag Manager, it actually gives
great step-by-step instructions).
Price: This is now available for free.
Conclusion
And if
you want a better understanding of AI before starting to use it for your
content work, Skillslash's courses are always there to assist and advise you.
We strongly recommend taking courses like Skillslash's Advanced Data
Science & AI
course, Business
analytics course, and so on if you want to learn about AI principles.
Skillslash's real-work experience is without a doubt among the best available
today, and it is certainly worth a go.
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