Building A New Product? Here's A Tool
How can a business entity generate leads based
on the insights obtained, and build a new product? This can be performed with
the help of a Product Analytics tool.
Analyzing how customers interact with a product
or service is called product analytics. Product teams can use it to monitor,
visualize, and examine user engagement and behavior data. To enhance and
optimize a product or service, teams use this data.
Installing product analytics is the first step
in getting a quantitative insight into how people interact with your product.
To gain an aggregated picture of how many customers use a feature and how
frequently they use it, the idea is to fire an event for every action a user
can do in your product. For instance, you might emit an event called
"big-red-button" to keep track of how frequently a user presses a
certain button. You can then use that information to determine which features
are most essential to you and which ones require improvement.
This article is about Countly, a tool used for Product Analytics.
What is
Countly?
Countly is a cutting-edge, open-source,
real-time product analytics tool designed with capabilities for any team. It
gathers information from mobile devices, desktop applications (running on Mac
OS X and Windows), online applications, and webpages and visualizes it to study
how users interact with the applications and how they behave. Countly is a
product analytics platform for businesses that value the privacy of user data.
Working
of Countly
Quickly after inserting the desktop, web, or
mobile SDK, Countly begins to:
i) Take user data collection
ii) Obtain consumer insights
iii) assist with pushing alerts
iv) Recognize the source of application
crashes
When the website or your mobile application
loads, all of the aforementioned takes place immediately. Unlike other
platforms, Countly is entirely real-time, so you don't have to wait for hours
to view your initial statistics.
Features
of Countly
i) Real-time.
ii) Plugin-based user interface with more than
70 plugins available.
iii) open-source applications
iv) amazing UI with a clear aim.
v) help and guidance within the app.
vi) User groups and user management.
vii) Compliance with HIPAA and GDPR.
viii) Android, iOS, and iPhone mobile apps.
ix) UI-based or command-line-based management.
x) the capacity to create and distribute
various, personalized dashboards.
xi) Your analytics data will be analyzed by an
on-screen assistant who will also keep you updated on new SDK releases and
Countly news.
xii) being able to track online pages (with
Countly web SDK).
alerts via email.
xiii) Customer experience can be understood
through feedback tools like surveys, ratings, and NPS scores.
xiv) Integration with security software like
Okta, Google Authenticator, and Microsoft Active Directory.
Mobile
Analytics Features
i) View of the overall dashboard showcasing
the leading platforms, carriers, and users'
individual dashboards.
ii) assistant for crucial alerts.
iii) All-apps view
iv) Viewers online.
v) Cohorts and the retention computation.
vi) Analyses of revenue.
vii) crash reporting and analytics with
support for symbolization.
profiles of users.
viii) Push Notifications that are interactive
and rich.
ix) segmented event tracking that is
personalized.
Web
Analytics Features
i) Dashboard data is updated in full
real-time.
ii) Detailed metrics from a bird's eye perspective,
including views, browsers, entry and exit pages, bounces, and user acquisition
sources.
iii) Features of the operating system, device,
and browser.
iv) Spending time on pages.
v) Heatmaps that provide a color map and
illustrate which areas of the screen are more and least frequently clicked and
watched.
vi) reporting of JavaScript crashes.
vii) user profiles that list every person who
has visited the dashboard.
viii) tracking of campaigns.
ix) Cohorts.
Device
SDK
For mobile devices (iOS, Android, Windows
Phone), online applications, desktop applications (Mac OS X, Windows), Apple
Watch, and additional libraries like Cocos2d-x, Unity, and Appcelerator
Titanium, client libraries (SDKs) are accessible. View a list of SDKs that
Countly and the Countly community officially support.
Advanced
Security Features
i) Ageing and password expiration.
ii) Minimum content and password length.
iii) blocking of brute force logins.
iv) Authentication for databases.
v) connection over HTTPS.
vi) Pinning SSL certificates with public keys.
vii) protection from parameter tampering.
viii) additional headers for the HTTP/S
response.
ix) additional headers for API responses.
Conclusion
When it is time to make a decision and you
don't have all the information you need, being completely dependent on
statistics can also be quite devastating. Product analytics might be fairly
one-dimensional, yet they reveal the unvarnished truth of how customers utilize
the product or even a specific feature. To create the greatest product
possible, you should combine what you think you know about what's happening
from product analytics data with qualitative feedback through consumer
interviews, concept testing workshops, and sparring.
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